J.K. Rowling reveals Pottermore

After much anticipation from fans, Harry Potter author J.K. Rowling has finally revealed what the website Pottermore (www.pottermore.com) is all about. Check out J.K. Rowling's fresh announcement below:

J.K. Rowling Pottermore Announcement | Video courtesy of Youtube

As announced by J.K. Rowling herself, here are info about the new website and more details about it courtesy of The Leaky Cauldron:

***Pottermore is an interactive new Web site and reading experience with more than 18,000 new words from J.K. Rowling: Much more to come.

***An online experience to read, interact with and share the Harry Potter stories. Exclusive writing from J.K. Rowling and more.

***Pottermore will feature infromation J.K. Rowling has been "hoarding" for years about Harry Potter.

***Pottermore will be the exclusive place to purchase the digital audio books and, at last, eBooks of the Harry Potter series.

***Pottermore was developed in association with the leading digital company, @th_nktweets

***Pottermore was also created in partnership with @sony!

***One million fans will get access to a beta on July 31, Harry's birthday. It will be open for all in October 2011.

***The launch of Pottermore will have more than 18,000 words from J.K. Rowling, but that is only a third of what she has written so far.

***J.K. Rowling said this morning that there is a lot more content to come for the Pottermore site, and she will develop it as it grows.

***This morning J.K. Rowling said that she and Harry have a "casual relationship," instead of the serious kind they once had.

***"I've never cried over a man as much as I've cried over Harry." - JKR

***The idea came from a conv. with her agent about how to help Harry live on in today's digital age.

***JKR downloaded eBooks for the 1st time this year and loved it - "a thousand books in your pocket" - tho she loves paper.

***You will follow the story, get sorted into a house and get a wand (one of 33,000 possible combinations) - all crafted by JKR.

***JKR is excited to include a long backstory on McGonagall - her childhood, ministry career, early heartbreak...

***A lot of the Pottermore team is Hufflepuff, which JKR said is what "you want in a team - they're workers!"

***JKR said if you're not sorted into Gryffindor you get even more exclusive content about your house.